Digital experiments: Channel testing and web portals

Remember, as long as you're posting on highly authoritative and industry-relevant sources with a diverse and appropriate style of links, you shouldn't have to fear a penalty from link building. While we want to find keywords with a large search volume, it's even more important to understand the intent behind …

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Ridiculous rules about SEM

The trouble is, not all link building strategies are effective, and sometimes, it's hard to tell whether all that time you spent building links is truly paying off. To rank well, the meta elements - title tag, meta description, URL and image ALT tags - must also include important keywords. Keep them …

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The death of dynamic pages

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don't try to spam the same content across your website as this doesn't arouse Google's attention. This includes keywords (yes, we recommend you use keywords a number …

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Focus on ROI Instead of text links

Its most recent iteration, 3.0 in October of this year, pushed those changes even further. Keep up with your site, for example, update your WordPress often (or any other CMS) and after doing so look over your site to make sure everything is still functioning. It's always a good …

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Web Development is about putting your site's best foot forward not just widgets

Advertisers have long understood the power of messages that address people's emotional needs, taking advantage of a theory developed by humanistic psychologist Abraham Maslow in the late 1960s. Where appropriate, you should add localization. This is extremely important to businesses who offer products and services to a specific geographic region …

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Make sure you know exactly what you're doing with hits

The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. A comprehensive range of treatments are available to …

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Adopt a customer centric view of content

Forgetting this won't crush your rankings-Google will eventually catch up with what you've done-but it's a way to help your web strategy run smoother. Even if you know this outside agent has your best interests in mind, it can be intimidating and nerve-wracking to think about. To help boost your …

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Great ideas about forums to share with your colleagues

Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. Be warned, just slapping a landing page together without doing a …

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Propagation of relevance using javascript

If your CMS is organizing products like this, you should either restrict duplicate pages from being indexed using robots.txt or meta name=robots?content=noindex?tags, or you should use canonical URLs to consolidate link signals for the duplicate content. SEO is not hard. It does, however take time …

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Exposure is the name of the game when creating a blog

In this context, instrumentation means the integrity and veracity of the analytics setup. I don't see this happening in the next 4-5 years, but when it happens, your rankings for those pages you have been using mirrored images may lose their rankings. The feeling of being able to see correctly …

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Here's what industry insiders think about analytics

The story naturally lends itself to a sensational title like Solopreneur Bootstraps Million Dollar Enterprise From His Mobile Home. You may see these popping up about halfway down your search results, prompting you to investigate similar or frequently asked questions related to your original query. I'm on the lookout for …

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Education is the best legacy when it comes to web portals

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. I'm not going to lie to you, SEO is hard - and …

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See what keywords your competitors are ranking for

While most of these algorithm tweaks result in a more gradual impact on rankings, an overnight drop could occur if your site is particularly affected by the changes. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the …

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Accurately summarize the page including details of h1 headers

You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

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Disambiguation, and diversity are important when it comes to ROI

Use of this method suggests that management may not recognize the benefits of marketing communications. 37,000+ customers trust Moz to give them the SEO insights they need to grow their business. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for …

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I bet you didn't know this about cloaking

How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Fortunately, if your website is cannibalizing its own target keywords, solutions aren't hard to come by, and the damage isn't permanent. Once people are hooked, they'll start linking to you …

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Things your competitors know about local search

Knowing how the content you've already published performed will help you gauge what kind of content you need to create in the future, and what kind to not create. That's only reserved for the personalized results you receive on a search while logged in. The homepage (primary) URL doesn't redirect …

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The evolution of LSI in SEO

Closely tied with consumer video reviews is the re-creation of broadcast ads. Even if the goals of a site do not line up with what you're working on, ideas can be gained by studying who's on top. But, when your entire organization is behind the SEO framework, you tend to …

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Will this page compel the audience to convert?

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". So when you hear the term "link building," forget those old …

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The hidden agenda behind landing pages

For example, within the Google AdWords platform you can target the same keywords in your ads that you are currently targeting on specific pages. They provide guidance to company leaders and marketing experts asthey coordinate the firm's overall communications package. Keep your sentences and paragraphs short, and break them up …

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Real results you say?

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. If you still think you want to tackle …

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Improving Site Structure by uitlising schema markup

The more digestible your text is, the more people will read your articles. Why not get as much value as you can out of each piece? To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing this frequently is an obvious sign …

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How to focus on html

When it comes to growing your business online, there's nothing more powerful than organic traffic from search engines. It's no exaggeration to say Google got blindsided by social. If you want your pages to be considered high quality, you must have at least the same amount ratio of unique content …

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Understand about html

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. I also like to think of off-page optimization as what you do on the Internet, not directly on …

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Fascinating organic links tactics that can help your business grow

The majority of those using search engines won't look beyond the first results page to find what they're looking for, so improving the visibility of your website matters. While effective, blogs that attract followers and encourage active participation become more powerful. After all, if the answer to a question can …

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Give a thought to dynamic pages when outlining your web strategy

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. Lifestyle marketing includes contacting consumers at places such as farmer's markets, bluegrass festivals, citywide garage sales, flea markets, craft shows, stock car races, and other places where large concentrations of individuals convene. Want to …

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