Adopt a customer centric view of content

Forgetting this won't crush your rankings-Google will eventually catch up with what you've done-but it's a way to help your web strategy run smoother. Even if you know this outside agent has your best interests in mind, it can be intimidating and nerve-wracking to think about. To help boost your …

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See what keywords your competitors are ranking for

While most of these algorithm tweaks result in a more gradual impact on rankings, an overnight drop could occur if your site is particularly affected by the changes. Unlike traditional algorithms, which depend on people sorting through pages that are tagged with related keywords, semantic search seeks to understand the …

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Real results you say?

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Don't get hyper-focused on particular short-form keyword searches unless you're convinced by overwhelming data that it is generating revenue. If you still think you want to tackle …

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Improving Site Structure by uitlising schema markup

The more digestible your text is, the more people will read your articles. Why not get as much value as you can out of each piece? To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing this frequently is an obvious sign …

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Numerous ideas for webmaster tools

It doesn't take hundreds to see the needle move, especially with Google's ever-improving ability to detect low quality and manipulative links. Well it's true! Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information …

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