Don't forget about bounce rates

Long page descriptions will only be partially shown in search results and short descriptions are unlikely to to be helpful to users. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. However you access the …

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The evolution of mobile search in SEO

In the past, this strategy worked very well for marketers. In addition, you need to make sure that the domain names have completely different IP numbers -- not just the set of numbers at the end of the full set, but a different C block or higher. Using video projection technology …

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Great ideas about forums to share with your colleagues

Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. Be warned, just slapping a landing page together without doing a …

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Here's what industry insiders think about analytics

The story naturally lends itself to a sensational title like Solopreneur Bootstraps Million Dollar Enterprise From His Mobile Home. You may see these popping up about halfway down your search results, prompting you to investigate similar or frequently asked questions related to your original query. I'm on the lookout for …

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The hidden agenda behind landing pages

For example, within the Google AdWords platform you can target the same keywords in your ads that you are currently targeting on specific pages. They provide guidance to company leaders and marketing experts asthey coordinate the firm's overall communications package. Keep your sentences and paragraphs short, and break them up …

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Fascinating organic links tactics that can help your business grow

The majority of those using search engines won't look beyond the first results page to find what they're looking for, so improving the visibility of your website matters. While effective, blogs that attract followers and encourage active participation become more powerful. After all, if the answer to a question can …

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Give a thought to dynamic pages when outlining your web strategy

A www (www.yoursite.com) version and non-www (http://yoursite.com) version of your homepage/website. Lifestyle marketing includes contacting consumers at places such as farmer's markets, bluegrass festivals, citywide garage sales, flea markets, craft shows, stock car races, and other places where large concentrations of individuals convene. Want to …

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