Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. Be warned, just slapping a landing page together without doing a …

When writing a bullet list of 5 or more points, put the most important points at the top and the bottom of the list. The information in the middle is rarely noticed. I also like to think of off-page optimization as what you do on the Internet, not directly on …