I'd rather have a more relevant link with low authority. I'd hope that was better for traffic, but I'd not really expect it to have the same effect on rankings as a higher authority link with lower relevance. A major consideration when creating internal backlinks is how you link different …

Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. I'm not going to lie to you, SEO is hard - and …

You would have already searched something on Google - when you look at the first couple of results, do you expect them to present what you searched for? Being ranked highly is of great benefit - it will create the impression that your website is one of the industry-leaders, a great service …

Closely tied with consumer video reviews is the re-creation of broadcast ads. Even if the goals of a site do not line up with what you're working on, ideas can be gained by studying who's on top. But, when your entire organization is behind the SEO framework, you tend to …

You can eliminate sets of duplicate pages by consolidating them to a single URL using redirects or canonical tags. Do you know if it is working for you and bringing you more clients? It can take months to see a real impact from SEO, and if your site is fairly …